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A good LinkedIn Profile promotes your employer’s products and/or services, and makes them more appealing to potential customers/clients and also to new employees. Remember LinkedIn usefulness is NOT limited to your job search.
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As a result, they won’t see your Profile unless you approve the setting which allows your Profile to be viewed by those who are off LinkedIn. Many recruiters (and others) search LinkedIn and view Profiles without being logged in to LinkedIn. When your Profile is complete, go to the Privacy tab of the Settings & Privacy section, and select the options that make your Profile public, both on and off LinkedIn. This will also usually improve your visibility in Google and Bing search results.Įach LinkedIn member sees search results customized specifically for them, based on their LinkedIn network (connections) as well as what LinkedIn calls “ relevancy to the searcher.” When we analyzed LinkedIn search results, we concluded that job seekers can successfully optimize their Profile by focusing in these 12 specific areas: 1. The result of well-executed LinkedIn SEO is a higher position in search results, in searches inside of LinkedIn. The 12 Steps to Get More Search Appearances on LinkedIn Having the right keywords for your job plus other important elements, listed below, are essential for effective LinkedIn visibility. And, of course, recruiters and potential employers search LinkedIn for good job candidates.
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